From May 21st to 23rd, 2025, HERITΛGE and the Archaeological Museum of Mesara  welcomed partners from across Europe for the second international AHEAD project Study Visit, a key milestone in the project’s mission to foster innovative, audience-centred cultural experiences.  The three-day gathering hosted by the Museum (the project’s Greek Hub), proved a dynamic space for reflection, testing, and exchange of ideas across borders and communities.

The AHEAD team along with local heritage professionals and Elektra Angelopoulou – the artist selected to co-create work for the Greek hub- worked to validate and give feedback on the prototypes developed through the AHEAD methodology — a process designed to help cultural institutions understand their audiences, co-create with them, and embed those practices into their operations.

Two Prototypes, Two Publics

The Greek Hub focused on two distinct but equally vital local audiences: children and adults, engaging each group in a meaningful journey through AHEAD’s empathise–define–ideate–prototype–test framework.

HERITΛGE’s Xanthippi Kontogianni

Prototype I: Children’s Voices in the Museum

HERITΛGE and the Museum partnered with two local primary schools to involve young learners in the creative process. With the participation of artist/performer Elektra Angelopoulou, and through structured activities aligned with the AHEAD methodology, the children explored the museum’s collection and selected their favourite objects.From these choices, the children developed their own narratives — imaginative stories, reflections, and personal interpretations inspired by the artefacts. 

In centering children’s voices, the museum embraces storytelling not just as education, but as connection — bridging past and present through creativity, wonder, and the eyes of a new generation. 

Prototype II: Community, Connection, and Co-governance

In parallel, HERITΛGE invited local adults to participate in a series of reflective workshops, beginning with the sharing of memories, lived experiences, and deep-rooted connections to the Messara landscape — a place where archaeology, history, and daily life are inextricably linked.

These sessions revealed a strong sense of local pride, but also a disconnect: many felt the museum, though geographically close, was distant in spirit — shaped by state institutions without enough input from those who live nearby. In response, the prototype developed with this audience is the creation of a “Friends of the Museum of Mesara” Association.

This initiative aims to:
– Strengthen community engagement with the museum
– Amplify local voices in decision-making processes
– Support the museum’s role in driving tourism and sustainable local growth
– Provide a formal channel for co-creating future experiences and exhibitions

From Testing to Transformation

Both prototypes were presented to AHEAD consortium members during the Study Visit. Feedback sessions, held at the Archaeological Museum and visits to the area and its archaeological sites Gortyna and Phaistos, allowed partners to gain and exchange insights, and consider how these approaches might be adapted across other contexts.

The feedback underscored the importance of:

• Deep listening and long-term community involvement
• Rethinking traditional exchanges between museums and local communities
• Fostering sustainable links between heritage, education, and local development
• Working with the AHEAD methodology and returning to it as often as necessary throughout the lifetime of a project.

The prototypes — still in development — will be officially launched in September 2025, during a dedicated event that will also feature a site-specific performance by Elektra Angelopoulou, created in collaboration with the Mesara community.

Looking Ahead

This second Study Visit demonstrated the power of co-creation, memory, and local agency in shaping meaningful cultural heritage experiences. By validating the Greek Hub’s work and drawing lessons from the field, partners left Messara not only inspired, but equipped with ideas they could bring back to their own communities.

Next up for AHEAD: Study Visit 3 in Altamira, Spain — where a new chapter of audience-centred innovation is already unfolding.

AHEAD is co-funded by the European Union. To learn more about the AHEAD methodology or how to join the AHEAD network visit the project website and explore the learning resources, manifesto, and upcoming events.

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