From 5th to 11th November 2025, HERITΛGE delivered a new five-day online training course on Community Tourism Planning and Development. Led by Tim Healing, a specialist in project management and community-based tourism, the course brought together 30 participants from 18 countries across Africa, Asia, and Europe, working across 34 capacity-building cases. The training introduced practical approaches to developing tourism initiatives that support local communities, promote cultural exchange, and retain income within local economies.

The course was designed as an interactive programme, combining presentations, discussions, and group exercises. Participants collaborated throughout the week, sharing experiences and applying learning through practical activities such as designing cultural trips, developing project proposals, and creating action plans to address challenges in community tourism management.

Course Structure

Day 1 introduced community-based tourism as a people-centred approach to sustainable development. Using a case study from Kazakhstan, participants explored how local assets can be developed into tourism products while ensuring fair benefit sharing. Group exercises focused on identifying risks, building partnerships, and setting clear goals aligned with community priorities.

Day 2 focused on authentic tourism products and community-led branding. Participants discussed storytelling, local values, and low-cost marketing strategies, alongside capacity building in hospitality and communication, with attention to avoiding the commodification of cultural heritage.

Day 3 examined land rights and ethical cultural tourism. Through global case studies, participants explored community ownership, informed consent, and fair benefit sharing, as well as homestays, guesthouses, and eco-lodges as models for cultural exchange and local income generation.

Day 4 centred on visitor experience and tourism operations, highlighting culinary heritage, cultural sensitivity, and hospitality standards. A case study exercise addressed guiding, cross-cultural communication, hygiene, emergency preparedness, and responsible itinerary design.

Day 5 focused on long-term sustainability and community enterprise. Participants explored skills development, financial planning, and community cooperatives as tools for strengthening governance and ensuring tourism income remains within communities, concluding with group presentations on international case studies. These case studies included a Community-Based Tourism Initiative in the Phong Nha-Ke Bang National Park in Vietnam, and Eco-Tourism Initiative at Daintree Rainforest, Australia.

Throughout the course, participants developed projects addressing diverse contexts, including heritage routes, eco-tourism initiatives, community museums, cultural landscapes, and heritage-based livelihood programmes. By the end of the training, participants had strengthened their understanding of community tourism as a tool for sustainable development, cultural preservation, and local economic empowerment, and gained practical skills to plan and manage tourism initiatives that place communities at the centre.

Reflecting on the programme, Tim Healing highlighted the strength of the group and their engagement:

“I couldn’t have asked for a better group. Their openness, collaboration, and eagerness to learn made the five days both productive and inspiring. The real highlight was the collective wisdom in the room and the willingness to share experiences and ideas.”

Find more information about HERITΛGE’s workshops here or follow us on Facebook, Twitter / X, LinkedIn or Instagram.

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From 13th to 16th October, HERITΛGE delivered an online workshop on Heritage Interpretation, bringing together 22 heritage managers from 17 countries across Africa, Asia, Europe and South America. Through 22 capacity building cases and 22 case studies, participants explored how interpretation can generate meaningful connections between visitors and heritage.

“This is the first time I have taken a course in heritage interpretation. All topics were relevant and sparked my interest.”

Dounama Biri

The workshop was led by interpretation specialist Valya Stergioti who introduced participants to the core principles of heritage interpretation. Sessions highlighted how interpretation moves beyond facts to reveal meanings, provoke reflection and foster stewardship. 

Day 1 focused on the foundations of interpretation. Participants shared stories of memorable guides and discussed the qualities that define good interpretation, from sensory engagement to contextual storytelling. They examined Freeman Tilden’s definition of interpretation and reflected on how interpretation as an educational experience should encourage exploration rather than the delivery of isolated facts. The day concluded with an introduction to the interpretive triangle and a practical group activity on applying the four aces to selected heritage phenomena.

Day 2 explored meanings, values and universal concepts. Through an illustrative exercise on the idea of “home”, participants discussed how words carry different meanings across cultures and contexts. The session introduced the theory of frames and highlighted the importance of language in shaping interpretive outcomes. Participants worked in groups to link phenomena with universal concepts and later developed their own sets of open ended questions. These questions were framed around four types: focus, transfer, process and evaluation, each designed to encourage dialogue, reflection and participation.

Days 3 and 4 centred on interpretive themes, interpretive services and the development of participants’ own projects. Participants created themes for personal heritage objects, aligned them with sustainability goals and collaborated in groups to design exhibition concepts such as A Day in the Life of a Fisherman Across the Globe and Legacy of Ancestors. They also examined the strengths of personal and non personal interpretation through a structured debate and discussed the essential role of local communities.

“I became more confident about the educational methods and universal concepts which will help me to interpret my site.”

Habab Idriss Ahmed

The workshop concluded with presentations of individual projects, ranging from Lamu Old Town in Kenya to the Royal Palaces of Abomey in Benin, the Paper Trail of Hand Produced Paper in Assam and the Armero Town Ruins in Colombia. Each participant presented a phenomenon, a theme and the interpretive services they would employ.

By the end of the training, participants had strengthened their skills in crafting themes, engaging audiences and building meaningful interpretive experiences.

Find more information about HERITΛGE’s workshops here or follow us on Facebook, Twitter / X, LinkedIn or Instagram.

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Srishti Jauhri | Heritage Expert, Development and Research Organisation for Nature, Arts and Heritage (DRONAH), India

Which workshop(s) did you attend?

I attended the Interpretive Writing for Natural and Cultural Heritage online workshop in November 2024. Over the course of the workshop, we explored the foundations of interpretive writing and practiced crafting compelling narratives that can help visitors connect more deeply with heritage.

Was the training an opportunity to enhance your connection with your peers?

Absolutely. The workshop fostered a highly interactive environment through breakout discussions and collaborative exercises. I had the opportunity to work and exchange ideas with peers from across the world – including heritage practitioners from Africa, Europe, and Asia.

This was especially enriching because it highlighted how people interpret heritage differently based on their backgrounds. Understanding these varied perspectives helped me deepen my own interpretive approach and build a small but meaningful global network of colleagues.

Has the training contributed towards the improvement of your career? 

Yes, very much so. Interpretation is central to my work and this training significantly strengthened my expertise in this domain. It boosted my confidence in writing for diverse audiences and helped me refine a skill set that is now directly supporting projects related to heritage interpretation and audio-visual storytelling.

The experience also added credibility to my professional profile, as interpretive writing is a critical yet specialized role in the heritage sector.

Do you feel that your ability to perform relevant tasks has improved?

Yes — in several practical ways. The training helped me:
• Learn how to develop clear interpretive themes
• Transform plain descriptive information into engaging narratives
• Structure text differently depending on the medium (panels, scripts, audio guides, etc.)
• Create catchy titles and key messages that hold attention
• Critically assess readability and engagement in interpretive writing

This shift in mindset — from “informing audiences” to “connecting with audiences” — has now become core to my interpretive writing approach.

Following the completion of the training, has your project benefited? How? (please briefly explain what your project/ organization is about and how it benefited from your training. 

Yes — I applied my learnings directly to our project on the development of an interpretation centre for a monument of national importance in the south of India – the Kailasanathar Temple in Kanchipuram. After completing the workshop, I applied the methods learnt to draft audio guide scripts, write narrative content for the website, design the structure for an audiovisual presentation in the centre, and begin shaping the text and key messaging for physical interpretive panels. The training helped me establish strong interpretive themes and translate complex architectural and religious concepts into accessible, engaging storytelling that invites curiosity and emotional connection. These skills have strengthened the foundation for creating a visitor experience that is both informative and meaningfully immersive. The centre is still under development, and I am excited to see how our interpretive content shapes visitor experiences on the site!

Would you recommend this training to others?

Absolutely. I would highly recommend this workshop to heritage interpreters, museum professionals, and anyone engaged in public-facing heritage communication. It offers practical tools and thoughtful guidance that greatly enhance one’s ability to communicate heritage values in compelling, visitor-focused ways!

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During the recent, nearly month-long visit to Rwanda, two successful and highly engaged workshops were conducted under the theme: “Engaging Communities in Cultural Heritage.” The training gathered 37 heritage practitioners who offered valuable insights, exchanged knowledge, and shared on-the-ground experience.

The workshops were led by Lena Stefanou and Aris Anagnostopoulos, whose expertise guided participants through practical strategies for community involvement.

The first workshop took place in the southwestern region of Rwanda, in Nyamasheke. This location was strategically chosen because the area is considerably more remote from Kigali, marking a significant step in expanding our programme’s on-site presence. Partnering with IVOMO, who provided crucial organisation and coordination support, the workshop focused intensely on local needs and specific challenges faced by communities in the Great Lakes region. The week spent in this tropical landscape underscored the importance of reaching remote areas to ensure a broad national impact.

Following the Nyamasheke session, the second workshop was hosted in Kigali, the capital of the country. This session broadened the discussion to encompass a wider range of stakeholders, organisations, and dynamic national applications. Our essential partner, the Rwanda Cultural Heritage Academy (RCHA), as always, provided excellent logistical support, including the necessary room and materials at the Kandt House Museum.

Ultimately, both intensive workshops provided fertile ground for the exchange of knowledge, the development of strategies, and the reinforcement of the role of local communities in the protection, preservation, and utilisation of cultural heritage as a driver for sustainable development.

Field Visits and Strategic Engagement

Following the successful completion of the workshops, the remaining weeks of the mission were dedicated to crucial field visits and high-level stakeholder meetings across Rwanda. As the Country Manager, I embarked on an extensive schedule to personally visit projects on the ground, covering a significant geographical expanse—from the tranquil shores of Lake Kivu in the west, across to the Ngoma District in the east, and down into the Southern Province.

This commitment to comprehensive on-the-ground presence yielded two vital outcomes for both our organisation and our local partners.

First, for me, the visits provided a vastly improved and granular understanding of the actual situation. Observing the projects firsthand allowed me to gain immediate clarity on their evolution, their current state, the specific difficulties local teams face, and their overall trajectory. This practical insight is indispensable for effective strategic planning.

Second, the impact on our local partners and the communities themselves was equally profound. By prioritising this on-site presence, we achieved a deeper connection that served to empower the local teams significantly. Our physical presence demonstrated a genuine interest and commitment, signaling the high value we place on their efforts and achievements. We had the opportunity to meet the dedicated individuals face-to-face, fostering stronger personal and professional relationships that reinforce the communities’ sense of ownership and dedication to the long-term sustainability of their cultural heritage work.

In short, these field visits transformed our theoretical understanding into tangible knowledge, strengthening both our project oversight and the foundational local partnerships necessary for lasting impact in Rwanda.

*** The visit and workshops are part of HERITΛGE’s HerMaP Africa initiative, generously supported by the Mellon Foundation.

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Over three days, participants explored key concepts such as vision and mission setting, stakeholder engagement, SMART objectives, and the role of values in strategy. They learned to use practical tools including SWOT and PESTEL analysis to assess internal and external environments, and examined the differences between planned and emergent strategies.

Working in teams, participants applied these concepts to four real projects: digitising rural culture in South Africa, preserving traditional African sports and games, creating a youth heritage club in Uganda, and documenting a historic monastery collection in Ethiopia. These case studies encouraged collaborative learning and practical application.

The second day featured a guest lecture by Debashish Nayak, a leading architect and heritage expert, who shared insights from over three decades of work on urban conservation in India. His talk highlighted the importance of community involvement and education in heritage preservation, drawing on his experience leading Ahmedabad to become India’s first UNESCO World Heritage City.

The course leader really articulated everything till I really understood and I appreciate his patience through out. [The course will help me to] strategic plan and execute our vision and mission and align them.

~Paidamoyo Mandizvidza, Deputy Director Digital Content and Multimedia Broadcasting at African Traditional Sports and Games Confederation

The final day focused on competitive advantage, strategic implementation, and evaluation. Participants discussed how to align resources with organisational goals and studied cases from institutions such as the British Museum and Cirque du Soleil. They also explored the use of feasibility studies and business plans to support strategic initiatives.

The workshop was a great success, equipping participants with practical tools and strategic insights tailored to the needs of the heritage sector. Feedback was overwhelmingly positive, highlighting the value of real case studies, expert guidance, and peer learning.

For more information about HERITΛGE’s workshops, go to our open courses page, or follow us on Facebook, Twitter / X, LinkedIn or Instagram.

Countries represented: Czech Republic, Ethiopia, Ghana, Kenya, Lesotho, Niger, Nigeria, Rwanda, South Africa, Tanzania, Uganda, Zambia, Zimbabwe.

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Harar Jugal, the fortified historic town recognized as a UNESCO World Heritage Site, stands as a living testament to Ethiopia’s rich cultural and architectural heritage. With its intricate alleyways, traditional Harari houses, centuries-old mosques, and lively open markets, Harar has long served as a cultural and commercial melting pot. The town holds immense historical value while simultaneously serving as a vibrant home for its local community. However, the preservation of this unique urban landscape is increasingly threatened by urbanization, inadequate maintenance, and the impacts of climate change.

To both leverage Harar Jugal’s potential for the benefit of its contemporary inhabitants and safeguard the historic center for future generations, there is a pressing need to develop specialized skills in heritage conservation, traditional building techniques, and sustainable urban management. Strengthening local capacity in these areas is essential to ensure that the cultural and historical integrity of Harar remains intact while responding to the evolving needs of its residents.

Walls of Harar Jugal.

In  December 2024, the Culture and Tourism Bureau of Harar, one of the key institutions responsible for managing the Harar Jugal historic town, invited HERITΛGE to a virtual meeting. During the meeting, Mohammed Rabi, a representative of the Bureau, proposed organizing a heritage conservation workshop for Bureau staff and close collaborators. In alignment with its mission to train and empower heritage professionals to engage communities in stewarding their cultural assets for greater understanding, sustainability, and economic development, HERITΛGE welcomed the initiative and agreed to deliver the proposed training in Harar.

The workshop on Heritage Conservation was conducted in a blended format, combining online and in-person sessions held on 7-9 and 21-23 May 2025, respectively. This flexible format ensured accessibility while supporting dynamic, participatory learning. The training was led by Alexis Stefanis, Assistant Professor of Architectural Conservation at the Department of Conservation of Antiquities and Works of Art, University of West Attica. The curriculum was structured around three core content areas: General Principles of Cultural Heritage Conservation, First Aid for Finds, and Preventive Conservation. The online component delivered core theoretical content through lectures, readings, and discussions, while the in-person sessions emphasized hands-on exercises, group work, and live demonstrations. The workshop attracted 13 participants (8 men and 5 women) and was delivered under HERITΛGE’s HerMaP Ethiopia training program, which is funded by the Humanities in Place initiative of the Mellon Foundation.

Networking meeting with Mr Teweleda Abdosh Ahmed – Head of Culture, Heritage & Tourism Bureau, Harari People Regional State.

Participant engagement was enthusiastic and highly interactive. The hybrid structure facilitated broad participation, and both components were well-attended. One of the most impactful moments occurred during Dr. Stefanis’s live tool demonstration. After observing how the tools worked and understanding their applications, participants expressed a strong desire to use them directly. Encouraged by the facilitator, they took the tools outside and began applying them at actual heritage sites, collecting data and interpreting results on-site. Many cited this hands-on activity as the most transformative part of the training. Recognizing the value of practical learning, participants formally requested that the tools be made available for their ongoing conservation work.

Dr. Stefanis’s mission to Harar was supported by Natassa Nika, Africa Programs Coordinator at HERITΛGE, and Habtamu Gizawu Tola, HERITΛGE’s local representative in Ethiopia. Together, they met with key stakeholders, including the Culture and Tourism Bureau of the Harari People Regional State, the Construction Permit and Inspection Authority, and the Heritage Department of Haramaya University. These discussions highlighted the urgent need to preserve Harar’s distinctive heritage amid complex challenges. Participants identified priority areas such as capacity building in conservation and digital preservation, community engagement, and institutional strengthening.

These insights aligned with HERITΛGE’s ongoing mapping efforts in Ethiopia. Since launching its intervention program, HERITΛGE has conducted online surveys across the country to assess training needs and identify gaps in heritage management. Findings indicate that many professionals involved in conservation projects lack formal training, especially in areas such as architectural and artifact conservation.

Demonstration of tools.

The workshop and stakeholder meetings in Harar revealed not only the need for training and technical skills but also broader systemic challenges, particularly the lack of funding for project implementation and capacity development. Stakeholders emphasized the importance of collaboration, resource sharing, and establishing equitable partnerships. As a result, HERITΛGE and the Harar Culture and Tourism Bureau committed to ongoing collaboration and began developing a joint action plan.

Brainstorming sessions generated several promising ideas for future collaboration, including co-developing project proposals for funding calls, launching targeted capacity-building programs, and even establishing a university for conservation studies in Harar. As a first step, the partners agreed to draft a series of concept notes collaboratively, with the goal of developing a shared vision that would eventually lead to the signing of a Memorandum of Understanding (MoU) between HERITΛGE and the Bureau—formalizing the new partnership.

Overall, the experience in Harar marked a significant step forward in conservation capacity building and demonstrated the value of inclusive, hands-on training combined with strategic stakeholder engagement. It stands as a strong success story and a foundation for deeper collaboration in the preservation of Ethiopia’s unique cultural heritage.

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From 19 to 21 May 2025, HERITΛGE hosted an online workshop on communication strategy and strategic marketing for cultural heritage professionals in Rwanda. The workshop formed part of HerMaP Africa, an initiative supported by the Mellon Foundation.

Led by media professional Derwin Johnson, the training brought together 15 heritage and tourism practitioners from across Rwanda to strengthen communication practices, improve audience engagement, and support the long-term sustainability of their institutions.

Participants represented ten organisations involved in cultural preservation and tourism, including Shalom Safaris Rwanda, Red Rocks Rwanda, Ubumuntu Arts Organisation, and others.* The workshop created an opportunity for professionals to share experiences and gain practical knowledge in areas relevant to their work.

“Time keeping, interactive, appropriate to our environment and sectors, with a nice mood and feeling – the live session felt as if it was on site.”

Esi Chantal Umuraza – Art & Travel Ltd – Founder

Over three days, the group explored a range of topics related to communication planning and outreach. The first day focused on storytelling techniques and media writing. Participants worked on developing clear and compelling messages for different audiences, including journalists and the general public.

The second day covered digital communication, with an emphasis on social media strategies. Sessions addressed how organisations can use various platforms to reach wider audiences, plan and manage content, and evaluate the effectiveness of their online communication efforts.

“I mostly like how our invigilator communicated on time. The instructor helped us during this course. He’s very professional in terms of providing learning methodology, and we wish we could have more days, as the more we get deep, the more we like and become familiar with the course.”

Jean Aime Nisingizwe – Shalom Safaris Rwanda – Chief of operations officer

The final day dealt with communication during times of crisis. Participants learned how to prepare for and respond to difficult situations in a clear and professional manner. A practical simulation, including a mock interview and press conference, gave participants the chance to apply these skills in a realistic scenario.

The workshop was designed to be interactive and practical, with small group activities and hands-on exercises throughout. Project Manager Eirini Oikonomidi said “I really enjoyed the interaction among the participants, both with each other and with the trainer. The group exercises were very effective and enjoyable for everyone involved.”

For more information about HERITΛGE’s workshops, go to our open courses page, or follow us on Facebook, Twitter / X, LinkedIn or Instagram.  

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Vitalice Ochieng | Senior Programme Manager -TICAH (Trust for Indigenous Culture and Health), Kenya 

Which workshop did you attend?

I have attended the following courses:

1. Successful Fundraising for Heritage Managers: Strategies and Best Practices

2. Communication Strategy and Strategic Marketing for Cultural Organizations

3. Interpretive Writing for Natural and Cultural Heritage

4. Project Management for Heritage Managers

5. Engaging Communities in Cultural Heritage

6. Community and Economic Development

7. Impact Assessment

Was the training an opportunity to enhance your connection with your peers?

Yes, the courses have been a wonderful opportunity to meet peers and make friends across borders. I have many friends from other countries with whom I can discuss my projects and even personal issues. Every course connected me with at least one new friend.

Has the training contributed towards the improvement of your career?

A lot. Even though I am still at TICAH, it has reinforced my leadership and the standing of my programme. The training has also enabled me to learn from other projects in different contexts, giving me valuable insights and different strategies for approaching my own projects. The opportunity to share my projects with peers during the training has also strengthened my belief in my own strategies and initiatives. Receiving feedback and appreciation when I share makes me more confident in my approaches.

Do you feel that your ability to perform relevant tasks has improved?

Yes. My understanding of community engagement, fundraising for heritage, communication, and heritage management has grown significantly.

Following the completion of the training, has your project benefited?

Yes. One of my projects, which entails the promotion of the cultural heritage of the Mijikenda community in Kenya, has benefited greatly from this training. For instance, the idea to support the community in strengthening their cultural tourism was shaped by the training on Economic Development. We were able to support the community in producing cultural dresses and costumes to celebrate the Rabai Cultural Festival in 2024.

Would you recommend this training to others?

Yes, most definitely. There are not many opportunities available for people to learn heritage management. Apart from people like me with a background in Anthropology or Cultural Studies, there are also other professionals such as managers, architects, and scientists who are in charge of heritage but may not have a cultural understanding of its management. Likewise, there are people with a background in cultural studies who may lack skills such as fundraising, communication, or project management. This training is very important for anyone working in a field where heritage, both natural and cultural, is involved.

*** Vitalice is part of the Promotion and Conservation of the Kaya Forests project that has received funding through our Small Grants for African Heritage Initiative, generously supported by the Mellon Foundation’s Humanities in Place program.

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From 28^th to 30^th March HERITΛGE welcomed 23 heritage professionals from 15 countries across four continents to the Successful Fundraising for Heritage Managers: Strategies and Best Practices online workshop. Over three days, participants explored practical strategies to strengthen fundraising for cultural heritage projects.

The workshop was led by fundraising expert, Linda C. Hartley, principal of H2Growth Strategies, and Sue Divine, a nonprofit leader with decades of experience working with organisations including the American Friends of the Louvre and the British Museum. Together, they provided participants with practical strategies and real-world insights into fundraising within the cultural sector.

Through this course, I learned about new information and online resources that we can utilize for effective fundraising. This stood out for me. My project will definitely benefit from new skills and resources for fundraising, thus will be positioned to mobilize more resources for activities implementation.

Didas Mwachila Mzirai, CEO at Mucho Mangoes Farmers CBO

The workshop began with a pitching exercise, where participants presented their projects in three minutes, having prepared in advance with a video on pitching techniques. They voted for the most compelling projects, which were later used in simulation activities. Participants then explored fundraising fundamentals and best practices through lectures and group storytelling. Linda introduced key concepts such as donor trends and long-term engagement, while Sue emphasised crafting impact-driven cases for support. Examples from Uganda and Ukraine highlighted the real-world relevance of these principles.

On the second day, selected participants presented their full cases for support, featuring projects from Italy, India, Ukraine, and Uganda. These presentations received detailed feedback from both peers and instructors. Sue then introduced donor research techniques, and participants used GrantStation to identify prospects and begin drafting a Letter of Inquiry.

This course will significantly enhance the strategic development and impact of my project. The opportunity to learn best practices, network with like-minded professionals, and receive expert feedback directly informed the design and sustainability of my current and future programs. What I appreciated most was the balance between practical tools and reflective discussions. The course not only provided frameworks that I can immediately apply to my work but also created a safe space to exchange ideas, challenges, and solutions with peers from diverse backgrounds.

Iryna Shevchuk, CEO at NGO Nachynnya

The final day focused on donor engagement and solicitation. Participants were offered guidance on preparing for donor meetings, followed by a simulation activity where participants role-played funding pitches. The workshop concluded with a Q&A session and participants were presented with their final task; composing a Letter of Inquiry (LOI), which could be sent directly to a prospect of their choosing after review.

The blend of expert advice, feedback, and collaboration made for a highlight successful workshop, and by the end, the group had sharpened their fundraising skills and built a strong network of peers.

To read more about our upcoming workshops, click here. 

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22 participants joined us in March for the Communication Strategy and Strategic Marketing for Cultural Organizations training programme. The course was led by Derwin Johnson, an independent senior communication consultant with more than 30 years experience as a journalist, communication executive and educator. Derwin guided participants through the three day course which covered crafting effective communication messages, developing communication toolkits, managing media relations, and conducting crisis simulations.

Day one kicked off with a comprehensive introduction to content management. The instructor outlined key objectives such as crafting impactful messages, managing media relations, and preparing for crisis communication. Participants explored their organisations’ core identities, drafted mission statements, and developed key messages. Through presentations and personalised feedback, they learned how to tailor their communication to resonate with target audiences.

The most compelling aspect of this Heritage Communication course was its emphasis on the dynamic interplay between cultural heritage and modern communication strategies. The course effectively bridged theoretical foundations with practical applications, highlighting the role of digital media, community engagement, and policy frameworks in preserving and promoting heritage.

~Mohammad Idrees Tahiri,  PM Senior Conservation Architect at Turquoise Mountain

On day two, the focus shifted to storytelling and media engagement. Participants were instructed how to think like journalists, considering news angles, timing, and audience relevance. They practised pitching stories via simulated phone calls, received guidance on writing letters to the editor, and explored traditional and digital PR tactics. The session concluded with the creation of communication maps to guide audience engagement across a range of platforms. 

The final day concentrated on crisis communication. Participants learned how to respond effectively under pressure, developing clear, key messages reinforced by strong evidence. A crisis simulation exercise brought the theory to life, as teams navigated a mock media storm, fielding questions from the instructor in the role of journalist. The recorded sessions provided valuable feedback, strengthening their confidence and strategic thinking.

The instructor made the content easy to digest and online learning (over the weekend) manageable. 

~Martha Mosha, Research assistant at Commission for Archaeology of Non European Cultures KAAK

The level of engagement throughout the workshop was excellent and it was great to see the enthusiasm displayed by participants. We look forward to seeing how these skills are put to use in heritage organisations throughout Africa, Asia and Europe.*

Read more about our upcoming workshops here.

*Afghanistan, Albania, Botswana, Cameroon, Ethiopia, Germany, Ghana, Iraq, Italy, Lesotho, Nigeria, Rwanda, South Africa, Uganda, United Kingdom

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