By Eirini Oikonomidi*

This summer, HERITΛGE took a significant step forward in fostering sustainable cultural tourism in Rwanda by signing a Memorandum of Understanding (MoU) with Red Rocks Rwanda. This collaboration is not only a strategic alliance but also a heartfelt recognition of the inspiring work of Red Rocks’ founder, Gregory Bakunzi.

Red Rocks Rwanda has carved out a unique space in the world of eco-tourism by seamlessly blending adventure with culture. Located in the Musanze region, a place renowned for its tourism potential, Red Rocks offers travelers the opportunity to experience both nature and community, from gorilla trekking to cultural exchange. However, what makes Red Rocks truly special is its deep commitment to community empowerment, environmental conservation, and the preservation of Rwanda’s rich cultural heritage.

At the heart of this vision is Gregory Bakunzi, whose leadership has been instrumental in transforming the region’s tourism landscape. His passion for conservation and community development has made Red Rocks a model for sustainable tourism, where the benefits of tourism flow directly to the local population.

I met Greg for the first time when I visited Rwanda in November 2023. Our collaboration began when we made the strategic decision to hold a workshop in the Musanze region, an area with significant tourism interest. Thanks to Greg’s willingness and cooperation, we successfully organized the three-day workshop at Red Rocks. During our time there, we not only enjoyed the warm hospitality of the staff but also had the opportunity to witness firsthand the incredible work being done at Red Rocks.

This first encounter laid the groundwork for a fruitful partnership. What started as a professional collaboration soon grew into a personal friendship, further solidified by the formal signing of the MoU during a subsequent visit in July 2024.

Rwanda is blessed with a rich and diverse but still largely undiscovered cultural heritage that can help the country flourish in the coming years, ensuring it’s economy grows in a sustainable way that benefits its communities. At HERITΛGE we hope our partnership with Red Rocks Rwanda is the first of many steps along this route.

*Eirini Oikonomidi is HERITΛGE’s Rwanda Project Manager