Human Resources Management and Strategic Planning – HM803

Location Term Level Credits (ECTS) Current Convenor 2018-19
AUEB, Athens
(version 2)
View Timetable
7 15 (7.5)


This module is taught at the Athens Centre, and is therefore only available to students studying on the MA in Heritage Management.


The course provides a discussion of all elements of strategy formulation and implementation in organisations managing cultural heritage in the contemporary complex environment. It also examines with a strategic perspective the ways human resources are managed and developed in organisations dealing with cultural heritage. Students familiarize themselves with the basic notions of strategy and understand the importance of strategic fit. They are enabled to use methods and tools of strategic analysis of simple and complex organisations in order to devise and evaluate alternative strategic choices while they comprehend the demands of a strategy implementation project. Students also understand the elements of human resources management – from the staffing process, employees training, development and performance appraisal to managing compensation systems. They comprehend the demands of human resources planning and the importance of its fit with the organisation’s strategic planning. Finally, they familiarize with issues of employees’ health and safety and understand the notions of labor relations and collective bargaining.


This module appears in:


Contact hours

2-3 hours per week


This module is core for students studying on the MA in Heritage Management.

Method of assessment

50% coursework; 50% examination

Indicative reading

R M GRANT – ‘Contemporary Strategy Analysis: Text and Cases’, 7th ed., John Wiley & Sons, 2010

See the library reading list for this module (Canterbury)

See the library reading list for this module (Medway)

Learning outcomes

The module will introduce students to the concept of strategy and its role in achieving sustainable competitive advantage;
The module will make students realise the complexities of strategy formulation and implementation, and the requirements for the successful application of a new strategy;
The module will acquaint students with best-practice tools and methodologies for analysing the internal and external business environment and for determining the appropriate strategic position of the organisation;
The module will familiarise students with stakeholders’ expectations and aid them in successfully managing these expectations to achieve superior performance;
The module will accustom students with the concepts of resources and capabilities and signify their importance in strategy formulation and implementation;
The module will explain the changing nature of the HR function in the modern organisation that shifts away from traditional functional and hierarchical management structure toward process-based forms;
Students will be able to evaluate the role of HRM in supporting organisational strategy in the contemporary environment;
Students will be able to assess HRM practices and current trends, aimed both at paid employees and volunteers;
Students will be able to understand their role as future managers in developing and implementing HR practices

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