The aim of this module is to introduce students to both museum and collections management. First students learn about the history of museums, starting from the early collections and first museums and ending with recent developments. Then the intention is, by exploring the pressures (financial, political and social) exerted in modern museums nowadays, to examine how museums use management and marketing to achieve their goals and serve their mission. Through theory and diverse case studies, students get acquainted with methods and ideas that museum experts have borrowed from the field of management and marketing and discuss the problems and prospects that arise. Students’ understanding and awareness of museums’ roles and responsibilities in light of funding cuts, the need of democratisation and professionalisation, and the increasing diversification of visitors’ interests and demands will be further developed through guest lectures, field trips and practical exercises.
This module appears in:
2 hours per week, plus field trips
Method of assessment
Boylan, P.J. (ed.) 2007, Running a Museum: A Practical Handbook, Paris: ICOM;
Fahy, A. (ed.) 1995, Collections management, London: Routledge;
Kotler N. G. and Kotler P. 1998, Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources, Jossey-Bass;
Pearce, S. 1992, Museums, Objects and Collections: a cultural study, Leicester: Leicester University Press;
Sandell, R. and Janes, R. R. (eds.) 2007, Museum management and marketing, London: Routledge.
Students will have acquired a systematic understanding of museums historical development and function, as well as a critical awareness of the issues concerning modern museums
Students will have developed a comprehensive understanding of the principles and practice of both museum and collections management
Students will have evaluated the methods and concepts museum experts have borrowed from the fields of management and marketing, and engaged in critical discussions about the problems and prospects that arise from such practices
Students will have become aware of good practice in heritage management from cases from around the world