In 2025, HERITΛGE continued to translate its mission of community-centred, inclusive, and sustainable heritage management into action across continents. From building local capacity across the world to advancing digital innovation and participatory practice in Europe and beyond, the year was defined by strong partnerships, expanded training, and tangible impact. HERITΛGE’s work in 2025 demonstrated how heritage can act as a driver of resilience, dialogue, and long-term social value, rooted in communities, connected globally, and oriented firmly toward the future.

1.The HerMaP Gambia successful completion

In February, HERITΛGE marked the successful completion of HerMaP Gambia, an initiative co-funded by the EU, by celebrating a milestone in community-driven heritage management. A certificate ceremony and visual art exhibition was held as part of The Gambia’s 60th Independence Anniversary celebrations, bringing together EU representatives, parliamentarians, and the Chair of the National Assembly to honour the dedication of the programme’s trainees. One week later, the Minister of Tourism, Members of Parliament, EU representatives, and a broad range of stakeholders convened for a high-level stakeholder lunch focused on sustaining the transformative results of the project. Already, we are seeing HerMaP Gambia graduates applying their new skills across the country—strengthening local heritage initiatives, engaging communities, and even training others. The programme’s impact is now firmly rooted in the sector, creating momentum that will shape heritage management in The Gambia for years to come.

2. HerMaP Africa: Building Capacity and Partnerships Across Three Countries

In 2025, HERITΛGE deepened its impact across Ethiopia, Ghana, and Rwanda through targeted capacity building, strategic partnerships, and close engagement with local cultural ecosystems, as part of the HerMaP Africa initiative supported by the Mellon Foundation. In Ethiopia, HERITΛGE delivered seven workshops and trained 127 participants, with a strong emphasis on hands-on, in-person conservation training. Notably, conservation workshops in Harar focused on equipping the next generation of staff from the Culture and Tourism Bureau with practical skills to safeguard this unique living heritage site, reinforcing long-term, community-based preservation. Institutional collaboration was further strengthened through the signing of two Memoranda of Understanding with key Ethiopian organisations. In Ghana, HERITΛGE delivered four workshops and trained 80 participants, ensuring broad regional representation and inclusive access to capacity building beyond major urban centres. A national networking roundtable brought together stakeholders and project leaders to exchange experiences, align priorities, and address shared challenges in the heritage sector, alongside the signing of two strategic MoUs. In Rwanda, four workshops trained 78 participants, and three MoUs were signed with leading institutions, including a milestone partnership with the Ministry of Youth and Arts. HERITΛGE also contributed to the Ubumuntu Arts Festival through programme consultations and a participatory session with young creatives, strengthening connections between heritage, contemporary culture, and youth engagement. Across all three countries, a dedicated Train-the-Trainers programme equipped 19 heritage professionals to act as HERITΛGE ambassadors, significantly amplifying local capacity and long-term impact.

3. Small Grants for African Heritage

The regranting phase of HerMaP Africa reached its conclusion, marking one of the most ambitious and impactful heritage-support programmes on the continent. Since 2023, HERITΛGE has received more than 2,500 applications from across Africa and funded over 74 small heritage projects, each led by local actors working to safeguard, reinterpret, and activate their cultural heritage. This regranting initiative was made possible with the generous support of the Mellon Foundation. Throughout the year, grantees participated in six regional convenings, creating spaces to exchange experiences, strengthen their skills, and learn from peers—building a growing network of practitioners committed to community-centred heritage work. Several more convenings are planned for 2026 to continue nurturing this collaborative ecosystem. The results have been remarkable: from revitalised cultural practices to restored and more resilient cultural sites, to new opportunities for local development, these projects are already transforming lives. We are proud to showcase this work through dedicated social media features and a new publication that brings together the stories, challenges, and achievements of the HerMaP Africa grantees.

4. HerMaP Mexico: Launching a New Border Region Initiative

This year also marked the launch of HerMaP Mexico, a major new initiative that expands HERITΛGE’s work into North America and supports cultural heritage actors across Mexico’s northern border states. Funded by the Mellon Foundation’s Humanities in Place programme, the project brings a comprehensive, community-focused approach to heritage management through mapping, training, networking, and small grants. In 2025 we established the foundations of the programme: building local partnerships, initiating the mapping of heritage professionals and institutions across six states, and preparing the first round of capacity-building workshops to be delivered in both Spanish and English. HerMaP Mexico responds to the region’s unique cultural landscape—shaped by Indigenous, mestizo, migrant, and Chicano communities—and aims to strengthen local skills while creating new opportunities for collaboration and sustainable development. As the project moves forward, it will support locally led initiatives and grow into a long-term platform that connects heritage practitioners across the border region with global networks and resources.

5. Professional Training and Executive Leadership Education Programmes

HERITΛGE continued to strengthen its leadership in professional training by expanding its Executive Leadership Education programmes and reinforcing its global learning community. A key milestone was the introduction of Community Tourism and Development into the curriculum, responding to the growing need for heritage managers to understand how cultural resources can generate sustainable economic benefits while reinforcing social cohesion, identity, and community resilience. This year also saw the first alumni conference of the Engaging Communities in Cultural Heritage Summer School, bringing together former participants from around the world to share research, field experiences, and community-based practices. Alongside this, HERITΛGE successfully delivered its Conservation Series Training Programmes for the second time, expanding the offer to include First Aid for Finds and Preventive Conservation, and equipping participants with practical skills applicable across diverse heritage contexts. The Training of Trainers (ToT) programme continued to grow, building a global cohort of HERITΛGE Ambassadors—heritage professionals trained to deliver high-quality, cross-cultural capacity building within their own communities. Together, these initiatives reflect HERITΛGE’s ongoing commitment to community-centred heritage management, interdisciplinary collaboration, and the empowerment of professionals working at the intersection of culture, development, and sustainability, supported by a vibrant international network united by shared values and collective impact.

6. Advancing Audience-Centred Heritage Practice through AHEAD

In 2025, HERITΛGE advanced its work on audience-centred heritage practice through AHEAD (Accessible Heritage Experience for Audience Development), a project co-funded by Creative Europe  and dedicated to strengthening participation, co-creation, and sustainability across the cultural heritage sector. At the Archaeological Museum of Messara, the project’s Greek hub, HERITΛGE hosted a series of co-creation labs in early 2025, followed by a study visit  for AHEAD project partners in May, creating space for peer learning and in-depth exchange around participatory heritage approaches. In July, the 3rd AHEAD Networking Event brought together practitioners and researchers, and featured the presentation of the Living Heritage Network in Greece by Theodosia Maroutsi, highlighting how community-led approaches can be embedded in national heritage ecosystems. In September, HERITΛGE organised a dedicated Multiplier event in Athens to share the results of AHEAD with heritage managers, researchers, and cultural professionals. The project culminated in October with the presentation of AHEAD and its outcomes in Brussels and, for the Greek hub, a public event at the Archaeological Museum of Messara, where Elektra Angelopoulou, the project’s artist-in-residence, presented a site-specific artwork co-created with the local community. Alongside these events, AHEAD produced a dedicated magazine and learning resources that document the project’s insights and offer practical tools for fostering co-creation, inclusion, and long-term sustainability in cultural heritage practice.

7. SHIFT: Inclusive Digital Innovation for the Future of Cultural Heritage

HERITΛGE and its SHIFT consortium partners concluded this ambitious Horizon Europe project aimed at making cultural heritage more accessible, inclusive, and engaging through advanced technologies. Over its lifetime, SHIFT delivered a suite of innovative tools—including an Image-to-Video generator, affective speech synthesis, haptics interfaces, and a platform designed to support inclusive digital storytelling—alongside a pioneering Extended Reality (XR) Accessibility Framework. These results were tested and refined through four pilot events in Germany, Hungary, Romania, and Serbia, ensuring that the tools responded to real needs within museums, libraries, and cultural organisations. The project’s achievements were showcased at major gatherings such as the Digital Heritage World Congress and Expo in Siena, highlighting SHIFT’s contribution to the future of digital cultural heritage. As part of our commitment to long-term impact, HERITΛGE developed a set of training modules to equip cultural heritage professionals with the skills they need to adopt and apply these new technologies in their own contexts.

8. Strengthening a National Platform for Living Heritage

HERITΛGE strengthened its commitment to living heritage in Greece as a founding member of the country’s Living Heritage Network, with our Greek Programmes Manager, Theodosia Maroutsi, serving for the third year on its coordinating committee. In this role, HERITΛGE actively contributed to the Network’s 2nd National Meeting, held in Athens on 21–23 February, a major highlight of the year, where Theodosia welcomed participants and drove the dialogue during the “Living Heritage Network: Formation and Perspectives” roundtable “ reflecting on the Network’s development and future direction. HERITΛGE also delivered one of the leading side events of the 2nd National Meeting, a hands-on workshop, for 30 participants, titled “Working on the Narrative Interpretation of Living Cultural Heritage,” supporting practitioners in exploring narrative approaches to interpreting living heritage. Our impact extended well beyond the 2nd National Meeting’s floor. HERITΛGE was instrumental in drafting the Network’s Mapping Questionnaire, which was also launched in autumn of 2025. This Mapping is a crucial initiative designed to identify the essential needs of the living heritage ecosystem. The Network’s work was further amplified through HERITΛGE’s involvement in European projects: it was featured in AHEAD, where Theodosia participated in the 3rd Online Networking Event and was interviewed for the project’s magazine—freely available in English, Greek, Italian, and Spanish—and in EMPATHS, where the Network informed stakeholder mapping, cross-sector interviews, and co-design findings. Together, these activities positioned the Living Heritage Network as a key grassroots platform for participatory, community-led heritage practice in Greece and beyond.

9. Safeguarding Pakistan’s Most Significant and Vulnerable Cultural Landscapes

HERITΛGE and our partners completed the first phase of the project Preservation of Buddhist Rock Reliefs in the Swat Valley, safeguarding one of Pakistan’s most significant and vulnerable cultural landscapes. The initiative documented and conserved Buddhist rock carvings dating from the 8th to the 10th centuries, while also recording oral histories, legends, and traditional arts and crafts that link Pashtun culture with the Valley’s Buddhist past. Using advanced digital techniques, 78 rock reliefs were documented and made accessible through a public website featuring interactive maps and 3D models, and first aid conservation was carried out on 39 of the most at-risk sites. Capacity building was central to the project, with local participants trained in digital documentation and climate change adaptation. This first phase concluded with a public event at the Swat Museum and was presented internationally, including at the Lahore Museum, the Venice Biennale, and COP30, where it was cited as a strong example of heritage resilience in the face of climate change. Funded by the British Council’s Cultural Protection Fund and implemented with local and international partners, the project demonstrates how conservation, community engagement, and digital innovation can work together to protect heritage for future generations.

10. EMPATHS: Advancing Participatory Heritage Interpretation Across Europe

In 2025, HERITΛGE deepened its engagement in the Erasmus+–funded EMPATHS project, which aims to equip heritage professionals with the skills needed for participatory, community-driven heritage interpretation. Early in the year, the project contributed to international dialogue through a LDnet webinar on empowering local communities for smart and sustainable cultural heritage, while in May it published the EMPATHS Baseline Report, offering a comprehensive overview of current practices, challenges, and opportunities in participatory heritage interpretation across Europe and beyond. EMPATHS was further showcased at the European Association of Archaeologists (EAA) Congress in Belgrade, through the session “Voices of the Past, Hands of the Present: Collaborative Pathways in Archaeology and Heritage Interpretation.” In parallel, HERITΛGE led two online co-design sessions in Greece with heritage professionals from Alexandroupoli and Rizía, marking the project’s first structured dialogue between technical partners and piloting organisations and directly informing the design of the forthcoming training programme. Over the summer, EMPATHS published four key deliverables, including stakeholder mapping, cross-sector interviews, and co-design findings, all reinforcing the demand for skills in facilitation, storytelling, and emotionally resonant communication. The year culminated with the project’s second Transnational Project Meeting in Athens, where partners advanced work on the EMPATHS methodological compendium and training framework, the presentation of the project during a Global Alliance for Heritage Interpretation Webinar, and, importantly, with the publication of the EMPATHS Manifesto—a collective call to move beyond top-down interpretation and embrace heritage as a shared, democratic, and future-oriented process shaped with communities.

11. Community-Led Preservation of Earthen Architecture in Shibam, Yemen

In Yemen, HERITΛGE advanced a major effort to safeguard the cultural heritage of Shibam through the ALIPH-funded project Preserving the Unique Earthen Architecture of Shibam. In early 2025, museum experts Shatha Safi and Khulod Najjar travelled to the UNESCO World Heritage city to guide the community-led planning of a new museum that will bring together collections currently scattered across Shibam and create dedicated spaces for traditional arts, crafts, and digital learning. Their visit marked a pivotal moment in the project, with consultations held with local authorities, heritage institutions, and women from the community to ensure the museum reflects the lived experiences, history, and aspirations of Shibam’s residents. Alongside this vision-setting, HERITΛGE is training local professionals on-site, with four trainees already working with our team on the documentation of the South Palace—future home of the museum. Complemented by architectural assessments and a climate action study, the project is laying the groundwork for a resilient cultural hub that will support preservation and community engagement for years to come.

12. Safeguarding Architectural Heritage in Times of War in Ukraine

In Ukraine, HERITΛGE advanced critical work to protect architectural heritage threatened by war through the project Architectural Heritage Preservation in Times of War: The Ukrainian Model, delivered with the Kharkiv School of Architecture and 3D documentation specialists Skeiron. Launched in September 2024, the programme trained 30 students and 10 educators from across the country in cutting-edge documentation and conservation techniques—from photogrammetry and 3D laser scanning to international heritage standards—while providing hands-on field internships in Western Ukraine. Together, they created high-resolution digital records of 15 at-risk sites, safeguarding knowledge even as physical structures remain vulnerable. Through educator training and a series of public webinars, the project also planted the seeds for a new nationwide curriculum in architectural heritage preservation. Its impact extends far beyond a single academic year: it has built a cohort of young architects and teachers equipped with the skills, networks, and resolve to protect Ukraine’s cultural memory during conflict and beyond. Their work stands as a reminder that preserving heritage is not only an act of conservation, but an act of resilience and recovery.

13. New Projects for the Digital Transformation of Cultural Heritage

In 2025, HERITΛGE became a consortium partner in two new projects funded under the EU’s Horizon Europe programme, both contributing to the ECHOES initiative and the development of the European Collaborative Cloud for Cultural Heritage (ECCCH). ECHOES aims to establish a shared digital infrastructure that brings together currently fragmented cultural heritage communities, offering access to data, advanced digital tools, scientific resources, and training materials developed collaboratively by heritage professionals and researchers. HERITΛGE participates in MusicSphere, a project dedicated to preserving and interpreting traditional musical organs—such as pipe organs and their ancient Greek counterpart, the hydraulis—through high-fidelity digital replicas, acoustic modelling, and immersive virtual and augmented reality experiences that capture both their physical structure and sonic interaction with architectural spaces. HERITΛGE is also a partner in EXCALIBUR, which focuses on burial sites, excavation contexts, artefacts, and human remains, developing human-centred, affordable digital twin technologies to support research, conservation, restoration, and museum interpretation. Together, these projects contribute to the long-term preservation, study, and public understanding of complex heritage assets, while ensuring that open, interoperable, and practitioner-driven tools are shared through the ECCCH platform for broad professional and societal impact.

Generative Artificial Intelligence (GenAI) has taken the world by storm — transforming the way we write, design, and make decisions. But at HERITΛGE, we’re exploring how it can achieve something even more meaningful: help us understand, evaluate, and support community-led cultural heritage projects.

In 2023 HERITΛGE launched a call inviting and receiving hundreds of proposals from organizations, communities, and individuals in Africa to apply for small grants for Africa heritage projects — from traditional crafts and oral histories to sustainable tourism and cultural education. This was part of our HerMaP Africa initiative, supported by the Mellon Foundation.

The response was phenomenal. We received an unprecedented number of proposals from around the continent, over 1,700. A committee of experts was set up to examine them and decide which projects would be funded – no easy task!

To ensure that our funding decisions were fair, transparent, and data-driven, following the completion of the committee’s work, we joined forces with researchers from the Technical University of Munich (TUM) and Institute of Computer Science, Foundation for Research and Technology – Hellas (FORTH) – also our partners in the EU-funded SHIFT project, and the Group on Language, Audio, and Music (GLAM), at Imperial College London. Together, we set out to answer a simple but powerful question:

Can open, ethical AI help us make smarter and more equitable funding decisions?

The researchers, including HERITΛGE director, Dr. Evangelos Kyriakidis,introduced a framework that developed a new framework to analyze large collections of project proposals in the cultural heritage field — using a mix of established methods and the latest artificial intelligence (AI).

Our goal was to understand what themes and priorities appeared most often in proposals, and what factors might influenced their success.

To do this, we combined traditional topic modeling tools (which find recurring themes in texts) with large language models (LLMs) — the same kind of advanced AI behind tools like ChatGPT.

First, the traditional models identified broad topics across more than 1,700 project proposals focused on protecting and promoting heritage in Africa. Then,  newer AI models refined these themes, helping us define them more precisely and in ways that make sense for the heritage field.

We also looked at how language was used in the proposals — for example, how complex the writing was, what tone it used (positive or negative), and whether certain patterns in language might influence how proposals are received.

This approach helped uncover hidden insights about how funding is distributed and what kinds of projects tend to succeed. Ultimately, the aim is to support more transparent and equitable funding decisions and to help cultural heritage organizations better tailor their proposals for impact.

Putting Ethics and Privacy First

While many people are familiar with AI tools like ChatGPT, these are proprietary systems that store data on external servers. When dealing with sensitive information such as grant proposals, that’s a serious concern.
Instead of sending data to the cloud, we used an open-source AI model (LLaMA3) and ran it entirely on our own secure systems. This ensured that all proposal data remained private and compliant with our ethical standards.

Finding Meaning in 1,700 Proposals

Our analysis identified 25 meaningful categories reflecting heritage priorities and emerging trends in real work on the ground in Africa— from agricultural heritage to sustainable crafts and inclusive education.

What we learnt was that Community Development, Heritage Preservation, and Culture emerged as the most common and well-funded themes. The figure below depicts how over $1 million of total allocations was apportioned among the 25 refined topics. Three leading categories—Community Development, Heritage Preservation, and Culture—each received close to $600,000. Meanwhile, areas like Social Services and Education fell below $50,000, indicating potential gaps in support.

Interestingly, Tourism and Academic work secured comparatively large allocations despite a smaller share of total applications, highlighting a more targeted focus in these areas. Keep in mind here that applicants had to demonstrate that their project has a lasting impact, develops capacity, builds networks, strengthens local skills, and has a strong, measurable impact for the protection of heritage and the benefit of local people.

Some topics tended to appear together. Our analysis showed that strong overlaps emerged among Community Development, Culture, and Heritage Preservation, implying that community-driven initiatives often intersect with preserving local culture. Similarly, Sustainability, Conservation, and Agriculture frequently clustered, reflecting an expanding emphasis on environmentally responsible heritage initiatives. By contrast, topics like Training, Business, and Economics tended to appear in isolation—suggesting room for more integrated, cross-cutting proposals (e.g. heritage based social enterprises).

We also used sentiment analysis, readability measures, and inclusivity keywords to study the “linguistic fingerprint” of each proposal: we found that sentiment, readabilitty and inclusivity all mattered.  Accepted proposals scored higher in positivity, suggesting that evaluators respond well to an upbeat, confident tone. Both successful and unsuccessful proposals were typically quite technical, indicating that complexity alone isn’t a deal-breaker. However, a moderate level of clarity—i.e., avoiding overly dense jargon—tended to correlate with better outcomes. Terms like “diversity” and “accessibility,” as well as a moderate usage of gendered pronouns, appeared more frequently in awarded projects. This underscores the value placed on inclusivity and social impact within cultural heritage funding.

In plain terms, AI confirmed that trojects using positive and inclusive language tended to perform better with evaluators, showing that tone and clarity influence evaluation outcomes. These insights can guide future applicants toward stronger, more effective proposals.

Why It Matters

By uncovering patterns in both what applicants propose and how they articulate their projects, we can provide clearer guidance for future calls and better ensure that funding reaches impactful cultural heritage initiatives.

This study shows that AI, when used ethically, can help cultural heritage professionals make funding processes more transparent, efficient, and fair. It’s not about replacing human judgment but enhancing it with better data and insights — ensuring that resources reach the initiatives with the greatest impact.

HERITΛGE and its partners will continue refining this approach as a new call for proposals for heritage projects in Mexico will soon be published, under our recently launched HerMaP Mexico initiative.

You can find the study and more information on the TUM website.

Over the past year, the SHIFT project has held a series of pilot events across Europe. Each pilot has tested innovative digital tools designed to make cultural heritage more inclusive and engaging for everyone. From Romania to Hungary, Germany to Serbia, the pilots have demonstrated how artificial intelligence (AI), virtual reality (VR), haptic technology and multimodal storytelling can open new doors for audiences, particularly those with disabilities. 

Romania

The first pilot was launched in April during the ANBPR National Conference, BiblioNEXT 2025, in Sibiu. Titled Romanian History and Customs Explained to Digital Natives, it explored how libraries can use technology to make cultural heritage accessible to younger audiences. Rare books, photographs and archival recordings were enhanced with tools such as image-to-video animation, text-to-speech narration, real-time translation and automatic labelling.

The event placed a strong emphasis on inclusion, and a feedback session with participants from vulnerable groups helped identify strengths and areas for improvement, ensuring that the tools are refined to meet diverse needs. 

Budapest

The second pilot followed in May at the Semmelweis Museum of the History of Medicine in Budapest. Over four days, visitors tested the VR-Haptic tool created by FORTH, which allows users to experience historic objects through touch in a virtual environment.

Participants, including people with hearing and visual impairments and those on the autism spectrum, were invited to explore a reconstruction of a 19th-century surgical procedure. Feedback was overwhelmingly positive, with users stressing how much such tools could enrich museum visits. A public event on 30 May gave wider audiences the chance to see behind the scenes, learn about the development process and ask questions directly to the technical teams.

Berlin

In July, the State Museums of Berlin hosted SHIFT’s third pilot, Please Touch! Towards an AI-based inclusive, multisensory experience of the Museum. Over three days, visitors engaged with iconic objects such as the Pergamon Altar using VR headsets and haptic gloves. These devices allowed people, particularly those with visual impairments, to sense textures, shapes and even the perceived temperature of sculptures.

Other innovations on display included soundscapes that bring digitised paintings to life, tools that convert images into spoken descriptions, and AI-supported storytelling techniques. Workshops explored how such technologies can be integrated into museum practice, encouraging curators to think beyond the visual and design experiences that speak to all the senses.

Serbia

The fourth pilot took place at the end of July at the Homeland Museum of Knjaževac in Serbia. Around 30 participants, from cultural professionals to representatives of disability groups, gathered to test SHIFT’s authoring tools, gesture recognition technologies and the main project platform.

The museum also presented its own tactile exhibition, featuring 3D replicas of artefacts, audio and video guides and sign language interpretation. A highlight of the event was the dialogue between Serbian and German associations of blind and partially sighted people, reinforcing the importance of international cooperation in developing accessible solutions.

Back to Romania! 

The series continues this autumn with a second Romanian pilot on 17 September at the “I.H. Rădulescu” County Library in Târgoviște. Once again under the theme Romanian History and Customs Explained to Digital Natives, the event will present new features, including automatic text summaries, multimodal storytelling, affective text-to-speech voices adapted for different audiences, and innovative tools that transform still images into short videos.

Around 40 participants are expected, including librarians, academics, students, entrepreneurs and local officials, all exploring how libraries can embrace digital technologies to widen access to culture.

SHIFT (MetamorphoSis of cultural Heritage Into augmented hypermedia assets For enhanced accessibiliTy and inclusion) supports the adoption of digital transformation strategies and the uptake of tools within the creative and cultural industries (CCI), where progress has been lagging. Read more here. It is funded by the European Union’s Horizon Europe program. 

 

By Maria Kagkelidou

As cultural heritage institutions around the world grapple with the task of preserving our past, an exciting opportunity is emerging: technology. From virtual reality (VR) tours and augmented reality (AR) displays to artificial intelligence (AI) and haptic feedback, the tools available to make heritage more engaging and accessible are growing at a rapid pace. At the heart of this shift lies the potential to not only enhance visitor experiences but also address longstanding challenges such as accessibility and audience engagement.

As a participant in the SHIFT project, I’ve had the privilege of analyzing key survey results from both cultural heritage professionals and the general public. These surveys highlight the promise of new technologies, but they also underline the barriers that remain—barriers that need to be tackled to truly realize the potential of technology in the cultural sector.

The Promise of Digital Technologies

The results from our SHIFT survey of cultural heritage professionals reveal that many institutions are embracing technologies like AI, VR, and AR to increase their appeal and accessibility. With these tools, institutions are transforming the traditional museum visit into a dynamic, interactive experience. Visitors can now walk through virtual reconstructions of ancient civilizations, experience interactive 3D models of priceless artifacts, or participate in immersive educational games.

The general public survey, also part of the SHIFT initiative, further confirms this shift. When asked what would make them more likely to visit museums and cultural sites, a significant majority of younger respondents (aged 18–34) said that interactive, technology-driven experiences such as VR or AR would encourage them to engage more with cultural heritage. These technologies can bridge the gap between a traditional, static experience and a more dynamic, immersive one that speaks to today’s digital-native generations.

For institutions, the opportunity to create more inclusive spaces is equally promising. Through AI-powered accessibility tools such as text-to-speech for visually impaired visitors or haptic technologies that allow users to “feel” digital representations of artifacts, museums are making their collections available to broader audiences. These technologies, which were once considered futuristic, are now seen as essential for enhancing the inclusivity of cultural institutions.

Barriers to Widespread Adoption

Despite the optimism around digital transformation, the SHIFT surveys also shed light on the significant barriers preventing more widespread use of technology within cultural heritage institutions. Budget constraints were the most frequently cited challenge, with 57% of respondents reporting that limited financial resources were a key obstacle to adopting new technologies. Initial costs, as well as the need for ongoing maintenance and infrastructure upgrades, are particularly burdensome for smaller institutions.

In addition to financial concerns, lack of technical expertise remains a crucial barrier. Many institutions report that they simply do not have the in-house capabilities to implement or maintain advanced digital tools. This challenge is especially evident in smaller, less resourced institutions, which often do not have dedicated IT departments or staff with specialized training in digital tools.

There is also a degree of institutional inertia. The cultural sector can be slow to change, with some professionals expressing concern that technology might undermine the authenticity of cultural experiences. The survey results showed that about 33% of respondents felt that the introduction of advanced technologies might detract from the physical connection to artifacts or undermine the traditional, “hands-on” museum experience that many visitors still value.

Opportunities for Change

Despite these barriers, the SHIFT project continues to push forward with the belief that technology can be an enabler, not a disruptor, of cultural heritage. To address these challenges, the survey results suggest that there are several actions we can take to help institutions embrace digital transformation more effectively:

1. Increased Funding Support: Public and private funding needs to be expanded, especially for smaller institutions. This can include targeted subsidies or shared funding models to make technology adoption more affordable.
2. Training and Capacity Building: Cultural heritage professionals must be equipped with the technical skills to successfully implement and use these technologies. The SHIFT project has already initiated training programs aimed at increasing digital literacy within the sector.
3. Collaborative Efforts: Cross-institutional collaboration should be encouraged to share resources, knowledge, and digital tools. This can be particularly helpful for smaller institutions that may lack the financial or technical means to go it alone.
4. Inclusive Design: As the SHIFT surveys showed, the desire for inclusive experiences is high, and digital tools are uniquely positioned to meet the needs of diverse audiences. Institutions must continue to prioritize accessibility—from providing virtual tours for those unable to travel to offering multisensory experiences for people with disabilities.
   

A Bright Future for Cultural Heritage

The SHIFT project is driven by the ambition to make cultural heritage more accessible, inclusive, and engaging for all. The survey findings clearly show that while the appetite for technology is strong, the sector must work together to break down the barriers preventing its wider adoption. Through collaboration, investment, and training, the cultural heritage sector can harness the power of technology to create richer, more inclusive experiences that will attract new audiences and better preserve our shared history for generations to come.

The road ahead may be challenging, but the potential is undeniable. As institutions continue to embrace digital transformation, the future of cultural heritage looks not just more interactive and inclusive, but more dynamic and engaging than ever before.

 

Training

HERITΛGE celebrated a record-breaking milestone in 2024, training over 1,000 heritage caretakers in a single year. Participants engaged in a wide range of programs, including three-day workshops conducted online and in person, two annual summer schools focusing on digital tools and community engagement, and specialized training tailored to specific regions, topics and organizations. These included programs on Street Art in The Gambia (which also produced a new mural for the country’s National Centre for the Arts and Culture), Heritage interpretation in Rwanda, Project Management for US Heritage Managers, and an introduction to Fundraising and Project Management in Iraq.

Heritage Threatened by Conflict, Natural Disasters, and Climate Change

HERITΛGE continued its mission to protect heritage at risk worldwide, strengthening existing partnerships and forging new ones. In Ukraine, the Digital Museum project that was funded by the Creative Europe’s Culture Helps initiative, trained museum professionals to use digital tools, ensuring operational continuity and community access during wartime. Simultaneously, the two-year Architecture in Times of War: The Ukrainian Model  initiative – delivered in cooperation with the Kharkiv School of Architecture and Skeiron and the support of the US Embassy in Kyiv –  is equipping students and educators with digital skills to document, preserve, and restore architectural heritage.

In Türkiye, HERITΛGE published comprehensive reports documenting historic sites affected by the February 2023 Türkiye-Syria earthquakes. These reports include protection recommendations and advocate for enhanced cultural heritage recovery in affected provinces. Meanwhile, in Pakistan, a new project launched to safeguard the early Buddhist heritage of the Swat Valley, an area under threat from conflict, climate change, and rapid development. In Yemen, efforts continued to preserve the unique earthen architecture of Shibam, a UNESCO World Heritage Site struggling under the weight of a decade-long civil war.

HERITΛGE in Africa

The HerMaP Africa initiative, generously supported by the Mellon Foundation, has delivered significant impact. Over 75 small heritage projects received funding, alongside the awarding of several fellowships and the training of more than 370 heritage managers in Ethiopia, Ghana, and Rwanda. New partnerships were also established to further these efforts. In The Gambia, HERITΛGE’s ongoing HerMaP Gambia initiative, co-funded by the European Union, provided training to enhance the country’s culture and tourism sectors. The program also facilitated a parliamentary delegation study tour in Greece and partnered with the NCAC to launch the country’s Intangible Cultural Heritage Register, a project supported by UNESCO.

Giving Heritage Managers New Tools

HERITΛGE made strides in empowering heritage managers with innovative tools and practices. The EU-funded SHIFT project advanced its work to make heritage more accessible and inclusive, with a consortium meeting and project presentation held in Athens. The AHEAD initiative, co-funded by the European Union’s Creative Europe program, introduced seminars (now available online) and launched a community-based artistic project in Crete, with similar activities planned for Italy and Spain. HERITΛGE also announced the launch of EMPATHS, a project designed to promote participatory heritage interpretation through new tools and training resources.

Creating Networks, Connecting Professionals

Collaboration and community-building remained central to HERITΛGE’s mission in 2024. The organization continued developing Greece’s Living Heritage Network, supported by the Ministry of Culture, with HERITΛGE actively contributing to its digital and physical infrastructure, member recruitment, and communications. Additionally, the newly established AHEAD Network brings together heritage managers and community members who share a vision of audience engagement and participation.

Knowledge Sharing

HERITΛGE emphasized the importance of knowledge-sharing through active participation in global events and publications. Director Dr. Evangelos Kyriakidis delivered a keynote at the Choc Des Legendes Conference in Ghana, held under the auspices of the country’s First Lady. The organization also sponsored PastForward 2024, the annual conference of the US National Trust for Historic Preservation. Other highlights included workshops and presentations at the 30th Annual Meeting of the European Association of Archaeologists and the ReImagining Public Collections conference in Hungary.

HERITΛGE contributed to a Horizon Europe-funded policy brief on digital cultural heritage and shared expertise through webinars, seminars, and public lectures. Notable online resources include audience development webinars from the AHEAD initiative and webinars on architectural preservation in Ukraine.

1st Global Staff Summit

Reflecting the growth in HERITΛGE’s activities and team, the organization hosted its inaugural Global Staff Summit in September. This online event brought together staff working in Africa, Asia, Europe and the Americas , marking the beginning of an annual tradition to foster collaboration and alignment across our expanding network.

HERITΛGE is proud to be part of the SHIFT project, collaborating with 12 partners, including heritage organizations, universities, research centers, and private businesses. Together, we aim to make cultural heritage more accessible, inclusive, and engaging by leveraging cutting-edge technologies such as artificial intelligence, machine learning, and haptics.

This year, the project has delivered two important publications, both available for free download:

Inclusion in Museums: A Collection of Best Practices
Produced by the Balkan Museum Network (BMN), this e-book showcases best practices for fostering inclusion in museums across the Balkans. The publication features insights from heritage experts on implementing inclusive strategies, highlighting successes, identifying challenges, and outlining steps for future progress. An audiobook version will be available soon.

Promoting Inclusive Innovation in Digital Technologies for Heritage Preservation
SHIFT, along with four sister projects funded under Horizon Europe’s 2021 call for proposals (Cluster 2: Culture, Creativity & Inclusive Society), has released a collaborative policy brief. This document provides actionable recommendations for policymakers to address expertise gaps, enhance digital education, and promote inclusion within the cultural heritage sector. Download the policy brief to learn more.

SHIFT is funded under the European Union’s Horizon Europe program, Cluster 2: “Culture, Creativity & Inclusive Society,” which focuses on innovative research in European cultural heritage and the cultural and creative industries.

Stay tuned for more SHIFT updates and developments in 2025!