The online 3-day workshop on “Communication Strategy and Strategic Marketing for Cultural Organizations” took place from 18 to 20 March 2022.

9 heritage managers from Africa (The Gambia, Rwanda, Zimbabwe. Ethiopia, Kenya and Egypt) have been trained on how to effectively communicate news, initiatives and announcements of their organization and manage communication under crisis.

Participants took part in a number of individual and group activities. The role-playing activities enhanced their understanding of how to apply communication tools to convey a message that successfully represents the profile and culture of their organisations. In addition, these activities involved creating communication content for social media and websites, blogs and interviews. Through a crisis simulation, participants learned how to effectively manage and enhance their organizations’ reputations under pressure. After completing the workshop, participants are able to effectively communicate news, initiatives and announcements that their organization may encounter.

The workshops’ instructor Derwin Johnson is an independent senior communication consultant with more than 30 years-experience as a journalist, communication executive and educator. He is currently senior counsel to APCO Worldwide. He advises clients how to develop media content, anticipate media conduct and drives local, national and international media relations campaigns.