Blog
Promoting the Heritage of Southern Lazio On The Via Francigena Del Sud by Elle Arscott
With Rome taking centre stage, it’s not surprising that the region of Lazio often gets overlooked by tourists. The drained areas of the Pontine Marshes are now mile after mile of agricultural land and industrial complexes, whilst the towns and cities dotting the plain are uninspiring compared to the nearby grandeur of the capital. The
Our partnership with Global Heritage Fund
In this effort, the Heritage Management Organization has found a very important ally: Global Heritage Fund (GHF). According to Stefaan Poortman, GHF’s CEO, “Over the years, the Heritage Management Organization has successfully convinced GHF that local community engagement is a key feature in any heritage management project. In our desire to follow best practices in
Training the future of Business in Heritage Management
We talk so easily about ‘global business’ these days that it is easy for us to forget that all business is a social activity that takes place somewhere. Executives and managers who know something beyond the surface facts of the ‘somewhere’ in which they conduct business have an advantage: they know the social context in
If You’ve Got It, Flaunt It: Using Heritage In Brand Marketing
Weaving in and out of the crowds during the Christmas sales at one of Britain’s larger shopping centres, a digital window display suddenly caught my eye. An enormous Dominic West loomed above the heads of busy shoppers, although for some reason the Hollywood actor had swapped his Jimmy McNulty uniform for a roll-neck jumper and
Dealing with Issues of Authenticity and Integrity in World Heritage – Along the Silk Route in Iran
Recently I had the opportunity to travel to the Iran, and work with the Iranian Cultural Heritage, Handicrafts, and Tourism Organization (or ICHHTO for short) and as a student of Heritage Management I have to say that as far as life-experiences go, every aspect of the trip was unique, providing with some valuable experience in
Executive Leadership Workshop: Communication Strategy and Strategic Marketing for Cultural Organizations
Heritage Management Organization’s ongoing Executive Leadership Workshops on Heritage Management aiming at providing heritage managers with opportunities to develop their professional skills, continues with a steady stream of participants and some of the best instructors available today. Communication Strategy and Strategic Marketing for Cultural Organizations What does it take to be an effective communicator? The