Successful Fundraising for Heritage Managers: Strategies and Best Practices


11-13 March 2022

Online Training Program

Application Deadline:
6 February 2022



Vacancies for the workshops are limited, so please apply early.


Linda C. Hartley,
principal of H2GROWTH STRATEGIES LLC, former CEO of The Maritime Aquarium at Norwalk, CT, USA. Hartley co-authored the book, Big Impact: Insights & Stories from America’s Non-Profit Leaders and holds an M.B.A. in Management from the Stern School of Business at New York University.

Jennifer E. Herring,
special advisor of H2GROWTH STRATEGIES LLC, holds an M.A. in Liberal Studies from SUNY Stony Brook and a certificate in Strategic Perspectives in Nonprofit Management from Harvard Business School.


H2Growth Strategies LLC advises executive staff and board members to improve performance and increase leadership capacity for sustainable growth and impact. Working with mission-driven clients, H2Growth leverages its expertise and talents to create a more enlightened world. Services include strategic and succession planning, board governance and development, leadership, training and executive coaching, fundraising and advocacy campaigns, and conference development and planning. With its team of specialists, H2Growth has partnered with over 100 nonprofits -from start-ups to major institutions- to raise over $1.5 Billion.


We thank the Foundation Center, New York, for providing this workshop an excerpt of the book Securing your Organizations Future: A Complete Guide to Fundraising Strategies, by Michael Seltzer.

This 3-day workshop provides a survey of fundraising strategies and skills needed to start-up and build an organization’s contributed revenue with the aim of increasing its impact in the world. Participants learn best practices and apply them to create the case for support and letter of inquiry for their own organization or project. Workshop sessions combine live and asynchronous lectures, case studies, class discussions and interactive exercises to develop and apply strategies in:

  • fundraising fundamentals, best practices, ethics
  • working with executive and voluntary leadership
  • creating and articulating a compelling case for support
  • prospect research, matching projects with sources of support
  • matching marketable projects with prospective sources of support
  • identifying, cultivating and soliciting prospects
  • personally asking for a contribution
  • securing foundation and corporate grants
  • writing a compelling letter of inquiry to an actual potential funder
  • creating a development plan


Scholarships for this workshop are made possible with the support of the Headley Trust, the American Express Foundation, and HERITΛGE. For details on fees, application procedures and available scholarships, see the official announcement of the workshop here.