Strategic Planning for Heritage Managers 


26-28 April 2024

Online Training Program 

Application Deadline:
10 April 2024 (extended)





Vacancies for the workshops are limited, so please apply early.


Alexandros Papalexandris
is an Assοciate Professor at the Athens University of Economics and Business and a former senior consultant at Deloitte.  He has more than 15 years’ research and consulting experience in strategy development and implementation.

Strategy is considered the queen of the managerial disciplines and a key factor for success in all areas of human activity. There are numerous examples of how a successful strategy can lead to success, even in cases where resources are limited and are not overwhelmingly superior to those of competitors. This 3-day interactive course aims to provide the tools and methodologies to effectively address the topics of successful strategy formulation and implementation in organizations managing cultural heritage in today’s complex environment. At the end of the course, participants will be empowered to use methods and tools of strategic analysis to devise and evaluate alternative strategic choices, while they will comprehend the demands of a strategy implementation project.

HERITΛGE provides scholarships to most participants in its training programs. These scholarships can cover up to 90% of the cost of attendance, depending on the circumstances of the participants and the availability of funding.

For details on the application procedures and available scholarships, see the official announcement of the workshop here.

On successfully completing the workshop students will be able to:


● Demonstrate a comprehensive understanding of the basic notions of strategy.

● Understand the importance of strategic fit in achieving competitive advantage.

● Use methods and tools of strategic analysis to devise and evaluate alternative strategic choices.

● Demonstrate an understanding of the demands of a strategy implementation project.

● Develop their capability for strategic thinking and creativity, enhancing their capacity to effectively tackle complex strategic situations.

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