Successful Fundraising for Heritage Managers: Strategies and Best Practices
Date:
28-30 March 2025
Location:
Online Training Program
Application Deadline:
28 Fabruary 2025
APPLY NOW
Fundraising
Vacancies for the workshops are limited, so please apply early.
Instructors:
Linda C. Hartley,
is principal, H2Growth Strategies and former VP of External Affairs at The Cooper Union for the Advancement of Science and Art. She taught as an adjunct professor for 12 years at the NYU Heyman Center for Philanthropy and Fundraising, and is co-author of the book, Big Impact: Insights & Stories From America’s Non-Profit Leaders. Hartley holds an M.B.A. in Management from the Stern School of Business at New York University.
Jennifer E. Herring,
is special advisor, H2Growth Strategies, former President & CEO of the Maritime Aquarium, and former Senior VP of Development of the Wildlife Conservation Society. Herring currently serves as VP for Development of STEMteachers NYC. She holds an M.A. in Liberal Studies from SUNY Stony Brook and a certificate in Strategic Perspectives in Nonprofit Management from Harvard Business School.
H2Growth Strategies LLC advises executive staff and board members to improve performance and increase leadership capacity for sustainable growth and impact. Working with mission-driven clients, H2Growth leverages its expertise and talents to create a more enlightened world. Services include strategic and succession planning, board governance and development, leadership, training and executive coaching, fundraising and advocacy campaigns, and conference development and planning. With its team of specialists, H2Growth has partnered with over 100 nonprofits -from start-ups to major institutions- to raise over $1.5 Billion.
We thank the Foundation Center, New York, for providing this workshop an excerpt of the book Securing your Organization’s Future: A Complete Guide to Fundraising Strategies, by Michael Seltzer.
This 3-day workshop provides a survey of fundraising strategies and skills needed to start-up and build an organization’s contributed revenue with the aim of increasing its impact in the world. Participants learn best practices and apply them to create the case for support and letter of inquiry for their own organization or project. Workshop sessions combine live and asynchronous lectures, case studies, class discussions and interactive exercises to develop and apply strategies in:
-
- ● fundraising fundamentals, best practices, ethics
- ● working with executive and voluntary leadership
- ● creating and articulating a compelling case for support
- ● prospect research, matching projects with sources of support
- ● matching marketable projects with prospective sources of support
- ● identifying, cultivating and soliciting prospects
- ● personally asking for a contribution
- ● securing foundation and corporate grants
- ● writing a compelling letter of inquiry to an actual potential funder
- ● creating a development plan
Scholarships for this workshop are made possible with the support of the Headley Trust and HERITΛGE. For details on fees, application procedures and available scholarships, see the official announcement of the workshop here.
On successfully completing the workshop students will be able to:
-
- ● Demonstrate an understanding of fundraising fundamentals and best practices.
- ● Think ethically and solve relevant ethical dilemmas.
- ● Develop team building and presenting skills in support of a cause, non-profit or project.
- ● Work with executive and voluntary leadership.
- ● Create and articulate a compelling case for support.
- ● Research potential prospects using online tools.
- ● Create a well-targeted prospect list 8. match projects with identified prospects.
- ● Cultivate and solicit prospects 10. personally ask for a contribution.
- ● Acknowledge donors.
- ● Write proposals for foundation and corporate grants.
- ● Write a letter of inquiry to a potential funder.
- ● Create a development plan.
