Strategy is considered to be the queen of the managerial disciplines and a key success factor in all areas of human activity. In this respect, there are numerous examples of how a successful strategy can lead to success, even in cases where resources are limited and are not overwhelmingly superior to those of competitors.
The “Strategic Planning for Heritage Managers” Workshop, instructed by Alexandros Papalexandris, Assistant Professor at the Athens University of Economics and Business, in May, aimed to provide the tools and methodologies to effectively address the topics of successful strategy formulation and implementation in organisations managing cultural heritage in the contemporary complex environment.
Arash Samiei Esfahani, Urban Regeneration Administrator at the Iranian Ministry of Cultural Heritage shares his experience.
What are the global issues that your project addresses (e.g., fighting climate change, preserving heritage and culture, promoting local participation)?