Ethiopian heritage managers completed a HERITΛGE Strategic Planning for Heritage Managers workshop online in late November. The trainees consisted of heads, directors, and experts representing the regional bureaus of Tigray, Somali, Oromia, and Amhara.
The workshop was led by Dr. Alexandros Papalexandris, Assistant Professor at the Athens University of Economics, and is part of the HerMaP Africa which is supported by the Andrew W. Mellon Foundation’s Humanities in Place Program. This was the second HerMaP Africa workshop to take place in Ethiopia and focused on these specific regions with the primary goal of increasing the capacity of the local Culture and Tourism Bureaus for strategic planning.
During this 3-day training, the participants got acquainted with the notion of strategy and understood why having a strategy is crucial. They had the chance to reflect on the mission and the vision of their bureau and set up strategic goals for the future. They identified different shareholders, and they analyzed the micro and macro environment of their region, using tools such as SWOT and Porter’s analysis. Finally, they learned how to recognize critical success factors in developing and implementing an effective strategy. As a result of the workshop, participants were encouraged to set up a business plan for the Culture and Tourism Bureau of their region, in collaboration with their teams and staff members.
“As Head of the Tigray’s Culture and Tourism Bureau, I found the workshop very helpful and at the same time challenging because it intensively encouraged me to be more critical of what I am trying to develop in my region, especially now, that we are in a post-war, post-crisis period and we are trying to re-operate our office,” said Dr. Atsbha Gebreegziabher, Head of the Tigray Culture and Tourism Bureau.
“The workshop was quite informative and very participatory,” added Selamawit Getachew from the Ethiopian Heritage Authority.
About Andrew W. Mellon Foundation
The Mellon Foundation is the nation’s largest supporter of the arts and humanities. Since 1969, the Foundation has been guided by its core belief that the humanities and arts are essential to human understanding. The Foundation believes that the arts and humanities are where we express our complex humanity and that everyone deserves the beauty, transcendence, and freedom that can be found there. Through our grants, we seek to build just communities enriched by meaning and empowered by critical thinking, where ideas and imagination can thrive.
On March 17-19, 2023, a three-day online workshop on “Successful Fundraising for Heritage Managers: Strategies and Best Practices” was held, aimed at equipping heritage managers with fundraising skills and strategies to start-up and build their organizations’ contributed revenue for increased impact in the world. The workshop had 13 participants from Africa (Egypt, Ethiopia, Kenya, Namibia, Sudan), Asia (India), and Europe (Greece, Norway, Serbia, United Kingdom), who were trained on fundraising best practices.
Throughout the workshop, participants learned the best practices on fundraising and how to apply them to create a case for support and a letter of inquiry for their own organization or project. The participants brought to the workshop various projects that they wanted to raise funds for.
• The Dye House at NMEC,Egypt
• Prosfygika Project, Squatted Monuments in the city center of Athens, Greece
• Creating a Cultural Trail for a Regeneration Site in East London, United Kingdom
• Restoration of Stepwells at Penukonda, India
• Documentation and protection of the abundant village of Old Dongola Sudan
• Identification, Documentation and Marketing of Intangible Cultural Heritage of Esna, Egypt
• City Tour Guide’s Capacity Building Training, Ethiopia
• Heritage Interpretation of Prehistoric Sites, Kenya
• SEE Heritage Network going strong, Serbia
• Systematic excavation, preservation, and documentation of the Meroitic townsite of Kedurma,
• Traditional Farming in the Butana area, ethnoarchaeological study, Sudan
• Rundu Youth Academy of Arts, Namibia
• Fotefar mot nord – Trails to the north, Norway.
The workshop had both asynchronous and live sessions. During the asynchronous sessions, participants prepared for an assignment in advance and were updated with reading material and pre-recorded videos on the Moodle platform. In the live sessions, participants presented their assignments and received feedback from instructors. The live sessions were then followed by lectures from workshop instructors.
Participants were also given free access for one month to GrantStationhttps://grantstation.com/ to look for potential prospects for their project, thanks to GrantStation for kindly providing discounted access to participants. Through the workshop sessions, lectures, case studies, various discussions, and interactive exercises, participants were able to develop and apply strategies in fundraising fundamentals, best practices, ethics, working with executive and voluntary leadership, creating and articulating a compelling case for support prospect research, matching projects with sources of support, matching marketable projects with prospective sources of support, identifying, cultivating and soliciting prospects, personally asking for a contribution, securing foundation and corporate grants, writing a compelling letter of inquiry to an actual potential funder, creating a development plan.
On March 27, the participants had a follow-up tutorial, where they met with their instructors to ask questions and receive guidance on how to improve their final project, which is to write a letter of inquiry for their own project. The workshop was a success as the participants left equipped with the skills and strategies needed to fundraise for their various heritage projects.
Linda C. Hartley, is principal, H2Growth Strategies and former VP of External Affairs at The
Cooper Union for the Advancement of Science and Art. She taught as an adjunct professor for
12 years at the NYU Heyman Center for Philanthropy and Fundraising, and is co-author of the
book, Big Impact: Insights & Stories From America’s Non-Profit Leaders. Hartley holds an M.B.A.
in Management from the Stern School of Business at New York University.
Jennifer E. Herring, is special advisor, H2Growth Strategies, former President & CEO of the
Maritime Aquarium, and former Senior VP of Development of the Wildlife Conservation Society.
Herring currently serves as VP for Development of STEMteachers NYC. She holds an M.A. in
Liberal Studies from SUNY Stony Brook and a certificate in Strategic Perspectives in Nonprofit
Management from Harvard Business School.