In HerMaP Africa,Workshops

Communication Strategy and Strategic Marketing for Cultural Organisations Workshop in Rwanda

From 19 to 21 May 2025, HERITΛGE hosted an online workshop on communication strategy and strategic marketing for cultural heritage professionals in Rwanda. Led by media professional Derwin Johnson, the training brought together 15 heritage and tourism practitioners from across Rwanda to strengthen communication practices, improve audience engagement, and support the long-term sustainability of their institutions.

Participants represented ten organisations involved in cultural preservation and tourism, including Shalom Safaris Rwanda, Red Rocks Rwanda, Ubumuntu Arts Organisation, and others.* The workshop created an opportunity for professionals to share experiences and gain practical knowledge in areas relevant to their work.

“Time keeping, interactive, appropriate to our environment and sectors, with a nice mood and feeling – the live session felt as if it was on site.”

Esi Chantal Umuraza – Art & Travel Ltd – Founder

Over three days, the group explored a range of topics related to communication planning and outreach. The first day focused on storytelling techniques and media writing. Participants worked on developing clear and compelling messages for different audiences, including journalists and the general public.

The second day covered digital communication, with an emphasis on social media strategies. Sessions addressed how organisations can use various platforms to reach wider audiences, plan and manage content, and evaluate the effectiveness of their online communication efforts.

“I mostly like how our invigilator communicated on time. The instructor helped us during this course. He’s very professional in terms of providing learning methodology, and we wish we could have more days, as the more we get deep, the more we like and become familiar with the course.”

Jean Aime Nisingizwe – Shalom Safaris Rwanda – Chief of operations officer

The final day dealt with communication during times of crisis. Participants learned how to prepare for and respond to difficult situations in a clear and professional manner. A practical simulation, including a mock interview and press conference, gave participants the chance to apply these skills in a realistic scenario.

The workshop was designed to be interactive and practical, with small group activities and hands-on exercises throughout. Project Manager Eirini Oikonomidi said “I really enjoyed the interaction among the participants, both with each other and with the trainer. The group exercises were very effective and enjoyable for everyone involved.”

For more information about HERITΛGE’s workshops, go to our open courses page, or follow us on Facebook, Twitter / X, LinkedIn or Instagram.