Ethiopian heritage managers completed a HERITΛGE Strategic Planning for Heritage Managers workshop online in late November. The trainees consisted of heads, directors, and experts representing the regional bureaus of Tigray, Somali, Oromia, and Amhara.

The workshop was led by Dr. Alexandros Papalexandris, Assistant Professor at the Athens University of Economics, and is part of the HerMaP Africa which is supported by the Andrew W. Mellon Foundation’s Humanities in Place Program. This was the second HerMaP Africa workshop to take place in Ethiopia and focused on these specific regions with the primary goal of increasing the capacity of the local Culture and Tourism Bureaus for strategic planning.

During this 3-day training, the participants got acquainted with the notion of strategy and understood why having a strategy is crucial. They had the chance to reflect on the mission and the vision of their bureau and set up strategic goals for the future. They identified different shareholders, and they analyzed the micro and macro environment of their region, using tools such as SWOT and Porter’s analysis. Finally, they learned how to recognize critical success factors in developing and implementing an effective strategy. As a result of the workshop, participants were encouraged to set up a business plan for the Culture and Tourism Bureau of their region, in collaboration with their teams and staff members.

“As Head of the Tigray’s Culture and Tourism Bureau, I found the workshop very helpful and at the same time challenging because it intensively encouraged me to be more critical of what I am trying to develop in my region, especially now, that we are in a post-war, post-crisis period and we are trying to re-operate our office,” said Dr. Atsbha Gebreegziabher, Head of the Tigray Culture and Tourism Bureau.

“The workshop was quite informative and very participatory,” added Selamawit Getachew from the Ethiopian Heritage Authority.

About Andrew W. Mellon Foundation

The Mellon Foundation is the nation’s largest supporter of the arts and humanities. Since 1969, the Foundation has been guided by its core belief that the humanities and arts are essential to human understanding. The Foundation believes that the arts and humanities are where we express our complex humanity and that everyone deserves the beauty, transcendence, and freedom that can be found there. Through our grants, we seek to build just communities enriched by meaning and empowered by critical thinking, where ideas and imagination can thrive.